Until now, many of the big travel brands in the industry have avoided doing anything with Airbnb and its sharing economy. KLM‘s recent promotion with Airbnb, to offer a sleepover on one of KLM's retiring aircraft, was the first sign that one of the world’s biggest airlines was ready to...
TripAdvisor wants to become a leading hotel meta search player, this new technology has been implemented in the site in the last few months and will be available to all users in the coming months, right now Tripadvisor is doing many tests worldwide and their strategy is to...
We are happy to announce a new partnership with Tripadvisor, We have a unique opportunity for hotels which belongs to BIG travel sites such as Booking.com & Expedia. What is Hotel Advertisement? Hotel advertising is the name given to a collection of different marketing techniques, which are used...
There is a new property dashboard available to Business Listings clients, This new dashboard includes in-depth competitor metrics, local market trends, page views data and more. As an online marketer I think that the most valuable metric to generate a proper sales funnel is focussing on "page views" because you...
Tripadvisor is taking a stand against Organized Boosting. “Organized Boosting” fraud happens when businesses pay others to post fake reviews. TripAdvisorSuccess.com is an example of a company offering these services. There’s evidence that the company is paid by clients to write fake reviews in an attempt to “boost” a property’s...
We hear from hotel owners about a potential “blackmail” – when a guest threatens to write a negative review unless a demand for a refund, upgrade, or other request is met – it's a big concern. There is a new way for hotels to proactively report these threats more easily, before...
According to a new study that looked at the reasons why people around the world select a particular hotel, The results offer insight into current guest behavior (Year of 2012) Top 3 reasons: 1. Location 30% 2. Price 15% 3. Past Experience 12% (very interesting) To read the full report please...